Fifth print in Self Help Graphics Political Print Series by Werc

Los Angeles artist Werc added the fifth print to Self Help Graphics political print series with “Amexican Spirito,” a subversive take on the familiar tobacco product. He brings culture jamming to his political piece with statements made to look like brands, such as “No ICE Raids” and “Ojo de Dios.” From his artist statement:

“The ‘Amexican Spirito’ print reveals the intensions of key words used in products that are consumed by people who connect with words because of the deeper meaning of their names. The word American means patriotism, revolution, capitalism and many other associations to different people. The word Spirit resonates with everyone on a universal and non-material way of being, in return creating massive revenue for the companies who intelligently use these type of words. "Amexican Spirito" takes back the subversive consuming meaning of the cigarette box American Spirit and in turn explores a celebratory portrait of sprouting creative micro-economies.”

Screens for "Amexican Spirito"

Master Printer Joe preps the screen.

Black, yellow, and "Amexican Spirito" blue.

Joe and Josue check the print.

Looks good.

Detail of ice cream truck.

More details.

Werc signing the final print.

Where's Peggy?

Next print will be by Melanie Cervantes.

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